Branding, Design System, UI & UX, APP Design

Mynt a developing start up with focus on digitising and empowering its users in the African country Uganda. A start up currently in its development phase that is creating a game changing neo bank platform to compete with the existing mobile money networks.

A full suite of services were required by Mynt ranging from Brand identity creation, website design and development and UI/UX for their mobile applications.


  • Brand Strategy
  • Visual Identity
  • Brand Support
  • Website Design & Development
  • Mobile App Design

Brand Strategy

Mynt was the first neo bank in the country and its brand need to reflect freshness along with visuals to identify it as a financial provider. The logo, colours, typography and supporting elements all need to be bold yet subtle that would allow its users to engage.

Website Design & Development

With Mynt being mobile focused the website was to be kept simple and used to display its product suite along with simply provide and about the business information.

A similar theme from the start ups brand around simplicity and being bold was carried on across the website.

UI/UX & Mobile Application

UX studies were carried out following the HCD methodology to keep the user at front. The Joy Labs team spent over 3 months in the process with research, user interviews, wireframing, prototyping, usability studies and finally being part of the development process of the mobile applications.